How do you motivate gamers?

I am not CEO of my Wormhole corp in EVE Online – thank god.  It is about as much work as being a real CEO but it will never put real bread on the real table.  As a pure hobby, it is an inordinate amount of work and often thankless.  CEOs of MMORPG routinely burn out and quit the game or have other forms of personal events that are upsetting and unsavory.

So while I know little about leading a game corp, I know a fair amount about how real life (RL in gamer parlance) companies work.

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